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3 things to look for

The Coffey Blog...
3 must-haves for a great healthcare publication
Inside and out, every publication needs a regular review. Make sure your magazine or newsletter has these essential elements.
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Click-worthy content: What healthcare consumers want
What do people want from a hospital website? New data gives some insight.
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Related reading
Say it with color: How color affects our perceptions and marketing
Great healthcare content: Bring the VALUE! (poster)
Before & after: Write stronger CTAs for your hospital magazine
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