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Keep it fresh when planning health plan newsletters If your editorial calendar looks the same, year after year, don't despair. By tapping into your creativity, you can discover new ways to discuss old topics. And that creativity can help ensure that your publication is engaging—even to readers who have seen your publications many times. Read more |
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How to pick a partner for your disease management newsletter While it's tough to keep content fresh in a newsletter you send to all of your members, it can be really tough to find new angles for the content in your disease management newsletter. Often, these newsletters go to an audience with very specific needs. And you might wonder how to keep this group engaged, when you're sharing messages on the same general topics each time you publish. Working with a vendor who has a deep content library can help. Here's what to look for when you assess a disease management library. Read more |
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| Related reading |
| 4 ideas for localizing syndicated healthcare content |
| 7 things in your healthcare writing that readers will love you for |
| 3 ways patient testimonials are powerful |
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