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Learn how to make journalists want to read your releases.

The Coffey Blog...
The 7 key elements of a good press release
Journalists see a multitude of press releases every week—or even every day. Including these 7 elements in your releases can make the difference between a call for more information or a toss into the recycle bin.
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Misunderstood metrics: Is a high bounce rate bad?
Healthcare websites have a complicated relationship with average bounce rates. Discover why this metric isn't as straightforward as you may think it is.
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Related reading
How local links can help your hospital's website
Click-worthy content: Crafting better copy
Say it plain: Cut the jargon from your healthcare content
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