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Where to start and how to measure your success.

The Coffey Blog...
Creating ROI with your healthcare marketing magazine
Print can stand out in our busy digital world. But it needs to be done well to get a return on your investment. Check out these smart strategies for adding value to your print pieces and for measuring the results.
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'Gavin speaks': A novel way to promote pet therapy
A talking dog? Yep! See how a hospital system in southern Nevada highlighted one therapy pup who’s a favorite with their patients.
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Related reading
The Planning Pyramid: Build better hospital magazines and newsletters
5 ways to measure the ROI of your print publications online
Your questions answered: How can I measure social media ROI?
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