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Hospital print marketing strategy: It all starts with goals Whether you're just developing a print marketing program or you've been in the business for ages, the subject of frequency probably lingers in your mind. At Coffey, we like to answer these questions by thinking about goals. What is your publication's main goal? The answer to this question drives your strategy. Find out about three common goals our clients tackle with print. Read more |
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A smart shopper's guide to rented mailing lists Exceptional hospital print marketing campaigns begin with exceptional lists. Find out how to choose the right list to support your strategy, and learn how to use that list properly as you prepare your print piece. Read more |
| Related reading |
| Use active voice to bring your healthcare content to life |
| 6 reasons to outsource healthcare marketing projects |
| Providing value: Does your healthcare content pass the test? |
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Let's talk! Looking for more healthcare marketing tips and best practices? Give us a call at 888.805.9101. |
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