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The Coffey Blog...
Say it plain: Cut the jargon from your healthcare content
Whether you're writing for your hospital magazine, your website or putting together copy for a newspaper ad, avoiding jargon is essential to ensuring people can understand—and act on—your message.
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Click-worthy content: Knowing when to start over
Is it time to redesign your hospital's website? Should you start over with your social media strategy? This week's recommended articles provide insight on both questions.
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Related reading
3 health literacy principles for healthcare marketers
Interviewing doctors: How to get a great healthcare story
Spot on! 4 key attributes of compelling healthcare content
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