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Showcase the value—and speak plain. Here's how.

The Coffey Blog...
How to talk medical tech—without losing readers
Are the benefits of new tests and equipment getting lost in translation? Here are 5 ways to write lively copy on technical topics.
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Click-worthy content: Top tips from Engage 2017
Curated SEO and content marketing tips, just for healthcare marketers, from the Engage 2017 conference in Portland.
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Related reading
How to make a complex medical topic easy to understand
Your healthcare content: Tap into the power of empathy
Before & after: Write stronger CTAs for your hospital magazine
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