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Speak to consumers in ways that help them feel good about themselves and your organization.

The Coffey Blog...
Make your healthcare branding and content more warm and welcoming
Spring brings fresh hopes and sunshine. Does your healthcare content need some freshening and warming up too? We can help with writing tips that are friendly, positive and kind—to help you engage and inspire your audience. Check out the before-and-after examples to see these tips in action.
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Healthcare website design: How to make your services directory user-friendly
A well-organized services directory can help people quickly find just what they're looking for—and maybe even show them related options that they weren't aware of. Learn about the most common services directory mistakes—and how to fix them.
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Related reading
Cancer patient stories: Try a new perspective
Health behaviors: Tips to promote and inspire change
Words matter: Impart hope when talking about chronic conditions
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