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7 tips from Coffey's experts

The Coffey Blog...
Interviewing doctors: How to get a great healthcare story
Whether you're introducing a new surgeon in a hospital's e-newsletter or promoting a service line in your healthcare magazine, a good interview with a doctor can help tell your brand's story.
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Say it plain: Cut the jargon from your healthcare content
Jargon happens whenever healthcare professionals communicate with one another. We know the lingo. But what makes sense to those of us working in the field may be lost on a wider audience.
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Related reading
Writing great healthcare stories: What is the best way to interview patients?
How to make a complex medical topic easy to understand
How to talk medical tech—without losing readers
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