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Putting the reader first doesn't mean losing sight of your goals.

The Coffey Blog...
Providing value with your healthcare content: An opportunity to engage, educate and empower readers
When you create content—whether it's for your hospital website, direct mail publication or other marketing materials—think about how your organization's goals mesh with what's valuable to your reader.
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Multicultural healthcare marketing: How to reach a diverse audience
The population in the U.S. is increasingly diverse. Do you have a multicultural marketing plan in place?
Read more
Related reading
Better together: Healthcare direct mail and your website
Make your healthcare branding and content more warm and welcoming
Your healthcare marketing plan: 6 questions to get you on your way
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