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Is your editorial plan leaving too much to chance?

The Coffey Blog...
7 planning priorities for health plan direct mail
Your health plan's direct mail newsletter is competing with a lot of other info in members' mailboxes. See how a carefully crafted editorial plan can help set your newsletter apart.
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The Planning Pyramid: Build better hospital magazines and newsletters
Coffey works with healthcare organizations around the country to create compelling magazines and newsletters. Our experience has taught us the importance of planning. That's why we created this publication planning pyramid for healthcare marketers. We hope you find it valuable!
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Related reading
Health behaviors: Tips to promote and inspire change
7 things in your healthcare writing that readers will love you for
4 ideas for localizing syndicated healthcare content
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Looking for more healthcare marketing tips and best practices? Give us a call at 888.805.9101 or email us.

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