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Common search marketing terms defined

The Coffey Blog...
Healthcare SEO, SEM and PPC: What's the difference?
If you've ever been baffled by the terms used in digital marketing campaigns, this post is for you. We define three common terms used to identify search solutions. And we offer a better way to talk about search as a whole.
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What's next? Don't leave visitors at dead ends on your healthcare website
Bringing people to your website is incredibly important. That's why terms like SEO and PPC get tossed around in the first place. But where do people go when they've come to your website? Find out why the answer to this question is so important. And learn more about how you can guide your readers through your site.
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Related reading
Healthcare SEO basics: Why keywords still matter
The ins and outs of local keyword research for hospital SEO
Hospital SEO: A guide to snack packs and other SERP features
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