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The Coffey Blog...
Healthcare email marketing: Take a deeper dive into your data
Want to harness the power of analytics to drive a winning e-newsletter strategy? There's a simple way to start: Don't shy away from the spreadsheet. Today we're sharing specific how-to's and helpful hints.
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Quick and clear: Why reading levels matter
Reading levels may seem like a mystery—or a chore. But they're one of the most powerful ways to make sure your copy is clear, educational and easily understood by the people who need it.
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Related reading
Your questions answered: What metrics should I use to track the success of my healthcare e-newsletter?
6 ways to boost your e-newsletter subscriber numbers
6 steps to write better subject lines for your healthcare e-newsletter
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