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Make it easy for older adults to read your materials.

The Coffey Blog...
How to create age-friendly print content
Older adults are a fast-growing population in the U.S. To reach these key users of the healthcare system, it pays to learn how to produce print content that works for them.
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Writing for everyone in 2019: Inclusivity in healthcare content
As a healthcare marketer, the last thing you want to do is offend or alienate your readers. Pick up thoughtful and timely tips for making your healthcare content more inclusive. Often there's both a simple and sensitive solution that works for everyone.
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Related reading
3 ways patient testimonials are powerful
Say it plain: Cut the jargon from your healthcare content
Create a stellar healthcare magazine: Tips from our designers
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