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Moms still make most of the healthcare decisions for their families.

The Coffey Blog...
9 ways to cater to modern moms in your healthcare marketing
Women, often moms, remain the chief medical officers in their families—making about 80 percent of the healthcare decisions in their households. But moms have changed over the years, and so should your healthcare marketing. Get thoughtful tips and strategies to reach this diverse, discerning and important audience.
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SHSMD 2018: Top takeaways from the Coffey team
The annual SHSMD Connections conference is one of our favorite events of the year. This year was another great opportunity for our team to visit with clients, make new connections and learn from experts in the healthcare industry. Here's a look at some of the many highlights of this year's conference.
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Related reading
Health behaviors: Creating content that speaks to millennials
Patient journey content: An opportunity to engage, educate and empower
Healthcare SEO: 5 tips for writing content that ranks
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