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Why print deserves a place in your healthcare marketing

The Coffey Blog...
Print's persistence in healthcare marketing
Digital marketing campaigns are powerful. But that doesn't mean print delivers diminishing returns. Print campaigns can help you reach different people, in different ways with different benefits. Read up on why you should keep print in your plans.
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Case study: Prove print return on investment
Need to demonstrate the real value of your print marketing program? Consider incorporating trackable phone numbers. Demonstrating how many people called for information, called for an appointment or otherwise reached out via a number only found in your publication can be incredibly compelling. Read this case study to find out more.
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Related reading
Hospital publication CTAs: Lure them in by design
Which mailing list is right for your healthcare newsletter?
Publishing with purpose: 5 steps for setting goals for your healthcare magazine
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