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Find out how to do a competitive analysis

The Coffey Blog...
Four ways to scope out the competition—and improve your healthcare marketing
Your competitors' successes (and their shortcomings) could help you to create the perfect marketing program for your community. Find out what to look for when you're sussing out the competition, and learn how to put your data to good use.
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Healthcare marketing on Facebook: To pay or not to pay?
Facebook shook up the marketing world with an algorithm revision announcement. The short version: Posts that don't drive engagement could reach fewer people. For some organizations, stepping up a paid strategy seems like a good solution. If you're considering that, you need to read this blog post.
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Related reading
Hospital websites: 5 things you can do to make your services easy to find
7 tips for handling negative social media comments
7 creative ways to package your healthcare content in print
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