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SHSMD Connections 2017: Tips and tools for healthcare marketers Every year, we look forward to the Society for Healthcare Strategy and Market Development (SHSMD) conference. This year's gathering in Orlando didn't disappoint. We've gathered up our notes about the top tools and tips shared at SHSMD. If you couldn't make it, you won't miss out. And if you were there, this post might help remind you of the lessons you learned that you can put into practice right now. Read more |
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Case study: Sky Lakes Medical Center At conferences like SHSMD, healthcare marketers share their strategies, their successes and their lessons learned in case study presentations. We do something similar in our case studies. This one explores multichannel marketing and the ability to use a consistent tone and voice across print and digital channels. You could get some good ideas here that you could employ in your 2018 marketing plan. Read more |
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Let's talk! Looking for more healthcare marketing tips and best practices? Give us a call at 888.805.9101. |
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