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Take these steps to avoid some common pitfalls.

The Coffey Blog...
Is your hospital's guest Wi-Fi hurting your website analytics?
Guests at your hospital expect free Wi-Fi—and providing it shows you care about their comfort. But how they access it can have a huge effect on marketing metrics that measure your website's performance. Here's what you need to know to avoid some common pitfalls.
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How to improve your healthcare organization's Google business listings
The Business Profile that pops up in Google's search results can send clients right to your door—or on a wild goose chase. Take these six steps to make the most of your "new homepage."
Read more
Related reading
Hospital website data: 4 Google Analytics reports to know
Digital healthcare marketing trends: How to improve your healthcare content in 2019
5 reasons why site speed matters
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