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Set better measurement goals.

The Coffey Blog...
Healthcare marketing analytics: How to set great goals
This year, resolve to set yourself up for success by defining what to assess and breaking that down into measurable milestones
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Healthcare marketing ROI: How to get measurable results from your healthcare publication
These five tools can help you measure your healthcare print marketing ROI.
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Related reading
5 reasons content needs to be part of your next website redesign
Misunderstood metrics: Is a high bounce rate bad?
Healthcare email marketing: Take a deeper dive into your data
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