It's not as black and white as you think.

		Misunderstood metrics: Is a high bounce rate bad? We get lots of questions about average bounce rates. Is a high bounce rate bad? Can it ever be too low? Step inside to gain a better grasp on what an average bounce rate is and how you can better use your site's analytics to understand user behavior. Read more Bring a multichannel marketing approach to your print publication The best print strategies also leverage digital content and channels. One smart way to do that: a publication microsite. Learn how this multichannel marketing tool can give your print content a second life and your social strategy more fuel. Read more Related reading Is your hospital's guest Wi-Fi hurting your website analytics? How to make your healthcare content 508 compliant Digital healthcare marketing trends: How to improve your healthcare content in 2019 Let's talk! Looking for more healthcare marketing tips and best practices? Give us a call at 888.805.9101 or email us.
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