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Find out how, when and why smaller might be better

The Coffey Blog...
When do I need a microsite?
Have you ever thought about shearing some of your website content into a microsite? You're not alone. Plenty of healthcare marketing teams face pressure—both internally and externally—to create small, focused websites to shine the spotlight on a service, initiative or department. Find out when these small sites are an excellent option—and when they might not be the right answer.
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See a microsite in action
Looking for an example of a microsite done well? Look no further than this case study. Find out why this organization chose to break out service line content into a microsite, and see how well that approach worked for them.
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Related reading
Hospital websites: 5 things you can do to make your services easy to find
Why a mobile-optimized website is a must for your hospital
How to choose a company to build your hospital's website
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