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Pulling over old content might be a bad idea.

The Coffey Blog...
5 reasons content needs to be part of your next website redesign
Healthcare marketers may wonder if they can save time and money by just pulling over old website content into a new design. Here are 5 reasons that's not a good idea.
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Cancer patient stories: Try a new perspective
Stories about surviving cancer are popular healthcare content. Yet there are other perspectives to share. See 6 unexpected cancer story lines.
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Related reading
How to write great service line page content for your hospital website
Give people what they want on your hospital website
Healthcare SEO: 5 tips for writing content that ranks
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